Dylan Frim

Senior UX Designer

Professional summary

User-centric and results-driven Senior UX Designer with 10 years of experience designing intuitive digital experiences across responsive web and native mobile app platforms. Proven ability to lead cross-functional teams through user research, wireframing, prototyping, and usability testing. Adept at aligning business goals with user needs to create effective and transformative experiences.

Professional experience

Senior UX / Visual Design Consultant
03/2026 – 09/2026
CapTech — Columbus, OH
  • Built a Generative AI prototype (via Lovable) for Solenis to monitor chemical/water levels and automate reordering, leading to a signed SOW for full development.
  • Led design on a PGA Championship rebranding pitch — narrative, imagery, event branding — expanding CapTech's pipeline of technology and experience pitches.
  • Upgraded CapTech's VISTAR AR app to support more robust 3D object handling.
Senior UX Designer
06/2024 – Present
Gap Inc. — Columbus, OH
  • Led an accelerated brand redesign for the Gap Native Mobile app, enhancing user experience and contributing to a 7% increase in comp sales.
  • Contributed as a UX/UI Designer to a core experience redesign for Native Mobile App and web platforms, delivering a seamless cross-vertical experience, contributing to a 3% YoY Sales Increase for online orders
  • Led UX/UI design for Gap Inc.'s enterprise Generative AI chatbot, enhancing associate efficiency through internal data integration. Delivered a scalable, user-centered solution with cross-functional teams.
  • Key contributor to the single-step guest checkout redesign for mobile app and responsive web, applying UX research and interaction design to target a reduction in average guest checkout time from 2+ minutes to 30 seconds (75% faster) and increase conversion.
Senior UX Designer
03/2023 – 06/2024
FedEx Ground — Columbus, OH
  • Led end-to-end redesign of the Address Management System, an internal tool for modifying package delivery addresses integrated with FedEx routing systems.
  • Conducted user research, interviews, and usability testing with field associates to identify pain points and workflow inefficiencies.
  • Collaborated cross-functionally with engineering and operations to conceptualize, prototype, and validate improved user flows to deliver a streamlined user experience that received positive feedback from field associates and key operational stakeholders.
  • Redesign projected to impact ~50,000 packages daily and over 20 million annually, contributing to increased delivery volume and reduced delivery defects.
Senior UX Designer
12/2020 – 02/2023
Big Lots — Columbus, OH
  • Led the redesign and usability testing of the cart experience, digital payment flows, and checkout optimizations across web and mobile platforms.
  • Contributed to the Optimized Path-to-Purchase initiative to streamline user journeys and reduce friction during the purchase process.
  • Transformed the customer experience, resulting in a conversion rate increase from 0.8% to 2%, peaking above 3%.
  • Increased average order value from $75 to $100+ through improved interface design and checkout flow clarity.
UX Designer
03/2020 – 12/2020
Express — Columbus, OH
  • Collaborated with cross-functional teams in an Agile environment to deliver a fast-tracked Buy Online, Pickup In Store (BOPIS) experience, enhancing omnichannel fulfillment capabilities.
  • Led the redesign and usability testing of the Product Detail Page (PDP) template, resulting in improved customer satisfaction, increased conversion rates, and higher average order value.
UX Designer
05/2019 – 03/2020
SafeAuto — Columbus, OH
UX Designer
06/2015 – 05/2019
Lextant — Columbus, OH
  • Led and supported UX research and design efforts across multiple client-facing and internal projects, applying a full-spectrum skill set including user research, ideation, wireframing, and visual design.
  • Collaborated with major clients such as Honda, Fiat-Chrysler Automobiles, Nationwide, and Mission Health to deliver user-centered digital and product experiences.
  • Served as lead UI designer on the Honda R&D True Touch Infotainment System for the 2018 Acura RDX, a 3-year flagship UX engagement.
  • Contributed to a redesign that helped the RDX achieve a 24% year-over-year sales increase, setting an all-time annual sales record of 63,580 units in 2018.
  • Helped position the RDX as the #1 retail best-seller in its segment, with 12 consecutive months of growth and 11 record-setting months (as of June 2019).
  • Received industry acclaim, with the system named one of Popular Science's Top 100 Innovations of 2018, and featured in Wired and Business Insider as a significant usability improvement.

Core skills

Wireframing & Prototyping
Usability Testing & A/B Testing
Design Systems & Component Libraries
Interaction Design
Information Architecture
Accessibility (WCAG 2.1)
Responsive Web Design
Native Mobile App Design
Agile & Scrum Methodologies
UX Research & User Interviews
Gen-AI Augmented Design
AI Design Prompting

Tools

Figma
Adobe Creative Suite
Miro
Jira
UserZoom
UserTesting
Claude
Lovable
Figma Make
UX Pilot

Education

The Ohio State University — Columbus, OH
Bachelor of Science in Visual Communication, Cum Laude — Graduated May 2015